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Speechwriting
Every speech is an opportunity for greatness. Seize it!
Don't just give a good speech; give a great one -- one that helps cement your stature as a thought leader and your legacy in your field.
CASE STUDY
The President of a top medical association recently faced giving the yearly plenary address to over 30,000 attendees (online/in-person). She wanted the speech to be truly great—something her audience would talk about, remember, and act upon.
Challenge
Her theme was her lifelong passion, but it was also controversial – not, at first glance, what her audience wanted to hear.
Approach
My approach was highly collaborative, inquisitive, and analytical. I interviewed the President to uncover key messages, facts, examples, and stories she hadn’t considered. Capturing the speaker’s passion and making the talk “human” is key – that’s what makes it interesting. Collaboration is key. I could go into a closet and write a great speech, but without the speaker’s involvement, their heart and soul would be missing. I used my iterative approach – working together, editing back and forth -- to ensure I captured the President’s voice. She had to be 100% comfortable with the content to captivate and fascinate the audience.
Impact
The speech the President feared would be “boring” was fascinating, inspiring, motivating, and truly great! I coached her to deliver the talk with confidence, warmth, humor, and in her own style. She received many kudos from a tough audience. By working with me, the President cemented her leadership in a slowly changing arena of medicine, where her legacy will be felt for years to come.
Services
Executive Communications Coaching
Elevate your communications impact
Never has communication been so important, yet so difficult. Executives must communicate all day, every day, through remote platforms and in person, from formal presentations with slides to spontaneous and impromptu conversations. But attention spans are shorter than ever. Back-to-back meetings compete with a 24/7 stream of texts and emails. Using AI well and safely is another time-consuming challenge.
Penny has been empowering top executives in complex fields to communicate as leaders in fast-paced, high-stakes environments for 20 years.
Penny will coach your leaders to:
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Penny will coach your leaders to:
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Organize complex information and data quickly
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Create presentations and other communication that achieve business goals
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Respond effectively and with grace to challenging Q&A and “push-back
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Manage difficult projects, meetings, and people
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Enhance their voice tone and body language
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Elevate their executive presence and leadership impact
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Query AI effectively to empower great communication.
Ghostwriting and Business Writing
Today, what you say sticks. Make it matter.
Penny Daniels has been a business writer, content developer, and communications expert in healthcare, technology, engineering, defense and other complex industries for 40 years. A former major market and national TV news anchor and reporter, Penny has a unique ability to quickly translate complex data and information into messages, narratives, and images that are impactful, resonate with audiences, and achieve business and organizational goals.
Penny will develop and/or teach your leaders and employees to develop:
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Speeches and PowerPoint Presentations.
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Memoirs, business histories, leadership books, family legacy stories
Videos -
Panel discussion content
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Blog posts, op eds, articles, thought leadership pieces.
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Website copy, bios, and case studies.
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Product descriptions, brochures and flyers, and other marketing materials.
Media Training
If you want to master the media, you need a media master.
Penny Daniels is a media expert. A former TV news reporter and anchor in New York, Chicago, Miami, and Washington, D.C., Penny has prepared hundreds of executives for interviews with top-tier media like the New York Times and the Washington Post, CNN, MSNBC, and Fox News, and other print, broadcast, online and trade outlets.
Penny leverages her interviewing, research, reporting, and writing skills to translate complex data and concepts into clear and compelling messages and help C-suite and other executives tell their personal, professional, leadership and company stories with credibility, confidence and charisma to an increasingly skeptical press.
