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Why Penny
UNPARALELLED EXPERIENCE
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20 years: Major market & national TV news reporter and anchor
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20 years: Writer and communications coach to top executives and leaders
DEEP EXPERTISE IN HEALTHCARE,
TECHOLOGY, ENGINEERING,
DEFENSE & OTHER COMPLEX
INDUSTRIES
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Unique ability to translate complicated information into compelling narratives
BROAD CAPABILITY TO CRAFT YOUR
MASTERPIECE
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High-stakes presentations * Keynote speeches * Books * Executive stories * Corporate narratives
UNIQUELY SKILLED COACH
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Corporate CEOs * World Renowned Physicians *Heads of International Non-profits *University Presidents *High Introverts/Extraverts
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All services provided online and in-person.
A WORD ABOUT AI
Let’s get real: AI is a tool – like the Internet and our phones.
AI CAN’T CAPTURE YOUR INDIVIDUALITY, YOUR AUTHENTICITY, YOUR HEART AND THE SOUL OF YOUR ORGANIZATION.
I will teach you the best ways to interrogate and use AI to improve your writing and performance.
Let’s work together to master it – like we’ve mastered all the other tools that make our lives easier.
What I Do
Speechwriting
Executive Communications Coaching
Elevate Your Communications Impact Never has communication been so important, yet so difficult.
Messaging, Business Content Development, and Ghostwriting
Media Training
Executive and Leadership Coaching
Testimonials
Penny Daniels made such a difference in my confidence and executive presence in everything from leading meetings to giving presentations. I can’t express how valuable I found our time together!
Kristen Crawford
VP, Total Rewards at CoStar Group, Former Head of Executive Compensation, Northrop Grumman
Working with Penny Daniels on my ASCO 2025 Presidential keynote speech was the ultimate experience in executive storytelling. Her interviewing, writing, and coaching skills are second to none, and importantly, she coached me to tell my story in my own voice. The result was a talk that manifested my authenticity as a community physician and thought leader. I would highly recommend Penny to anyone who is embarking on the most important talk of their career!
Dr. Robin Zon
ASCO Society, Chair, 2025-2026; ASCO President, 2024-2025; Past President Michiana Hematology Oncology; Current Director of Breast Oncology Cincinnati Cancer Advisors
Penny Daniels is a valuable partner for high-stakes investor conversations. She refined our messages and coached me and my leadership team to be engaging storytellers, a skill that proved valuable for securing investor confidence.
Ilan Ganot
CEO, Alesta Therapeutics
Former CEO & Founder, Solid Biosciences
Penny Daniels’ incredible coaching and message development elevated our investor relations and business development impact at two different companies, translating to enhanced investor interest and strategic interest.
Christa Milley
VP of Business Development at Pharvaris
Penny Daniels partnered with me on the first all-virtual ASCO keynote speech, during the very challenging Covid pandemic. Her expertise and experience provided valuable tips that certainly improved my messaging and delivery. Work with Penny if you want to deliver your best talk and performance ever!
Dr. Howard “Skip” Burris
ASCO President 2019-2020, Conquer Cancer Foundation Board Chairman, and President and Chief Medical Officer of Sarah Cannon Research Institute.
Penny Daniels’ simple communications and executive coaching tips and strategies have changed the way I show up at work and dramatically elevated my impact. ROI – excellent.